I have used this service twice and both times I have been beyond impressed. In the middle of worrying about your pet, it is an unbelievable help to know that someone else is contacting neighbors, vets, pet establishments as well as creating a flyer for your use. When you feel that you are only one person and can't possibly find your pet on your own, this service makes you feel that there are hundreds of people helping you look. Within minutes of entering your pet's details, faxes have been sent, emails sent, phone calls made, and local pet-finders notified. Using Lost My Doggie maximizes your chances of recovering your pet and covers such a large area in a short time but what has helped me the most is knowing that people beyond my reach have been notified of my situation and my pet's situation and are on the lookout to bring my loved one home.