My veterinarian office recommended this site after I had lost my dog, and it helped decrease my stress enough that I could focus on the other steps to take to get my dog back home. I found my dog a few hours later while I was searching the area near my house. It was reassuring to have the calls come in that people were notified of my dog being missing and that they were also looking for her. I would recommend this, even if it itself doesn't bring your animal back, it does help you have the peace of mind that you are doing everything you possibly can to bring your fur baby back home safe!