Our dog Ruger did escape the house for a tour on the neighborhood. We posted ads on craigslist as well as Lostmydiggie.com We did the free service and it freed us up to look for Ruger. We posted the flyers made by lostmydoggie.com. within placing the first 15 flyers I did receive a call from someone who had him. I'm sure I could have made my own flyers but again it would have been time not being utilized out looking for him.