This is such a great resource to use. I have now used the phone-call option twice (different dogs) and have found it extremely effective! There are so many dog owners out there, that to send a call out to your community is a great way to get extra eyes looking for your pet. There are so many good folks willing to help if you just ask. The call helped us find the first dog in a busy residential neighborhood in Washington, DC:. A phone call recipient heard the message and saw the dog hanging out behind his house! In the second instance, we used it in a much more rural area and were so comforted to know that the call went out within an hour of its request—most importantly it went during daylight hours! We were reunited ultimately by walking dirt roads and farm fields, but very confident we will recommend this service to anyone who is missing a loved pet. Thank you!!